Showing posts with label census data. Show all posts
Showing posts with label census data. Show all posts

Friday, March 1, 2013

Hawaii Wall Map: View the Happiest State in the USA

The Hawaiians are the happiest people in the nation according to a new Gallup-Healthways poll. mapsales.com takes a look at the survey and the best Wall Maps of Hawaii.

It’s no surprise: Hawaii is a prime vacation location and Hawaii Wall Maps are popular travel keepsakes, reminding visitors of the lush greenery, beautiful beaches and surfing. Although we usually imagine only travelers having great experiences in Hawaii, apparently the residents make this the happiest state in the USA. At the bottom of the poll, West Virginia represented the lowest overall well-being among US States.

Our Favorite Hawaii Wall Map
Learn more about the happiest state in the USA with this Hawaii Wall Map. The poll used telephone interviews conducted all last year.  A total of 353,564 random American adults were polled from all across the USA, and even the District of Columbia. They measured six elements of happiness: life evaluation, emotional health, work environment, physical health, healthy behavior and basic access.

Hawaiian residents reported the highest score on life evaluation, which included self-evaluation about your present life situation and anticipated one in five years. They also scored high for emotional health: they were more likely to have smiled or laughed a lot the previous day, and the least likely to have daily worry or stress.  Although they didn't score the highest in each category, Hawaiian happiness overall makes Hawaii the happiest state in the USA.

The Happiest State: Hawaii Wall Map
Another great wall map of Hawaii, FindIt Hawaii shows all roads and topographical features, perfect for the traveler. Explore, plan and travel across the major islands: Hawaii, Maui, Oahu and Kauai with this Hawaii Wall Map. Where would you go first? Or would you prefer to live all year in Hawaii?

Tuesday, February 5, 2013

How Businesses use Demographic Data To Increase Sales and ROI


US personal income rose 2.6 percent last month, the largest increase in eight years, according to the Commerce Department. Although tax increases are due to start this month, the increase is still well above the 0.8 percent expectation. How do businesses use income information to increase their own sales and ROI? They look at a demographic map.

Census.gov features tools to visualize certain census data. “Islands of High Income” is an interactive map showing median income across the US. Viewers move the sliders to see counties of the US that have median household income greater than any increment between $18,000 and $110,000. However, data sources are from 2006-2010, so the visualization is a very general overview of the state of median household incomes across the US.



Businesses looking for up-to-date and more accurate data usually have to do the work themselves. With new technology, it’s becoming easier and easier for businesses to receive up-to-date data and maps.  Demographic Wall Maps of any County, State, or custom area in the US show population, median household income, number of households and median age within that area.

Businesses use these maps to understand their target markets in their areas, targeting areas with a certain income level or of a certain age group to increase sales. They add sales and order data to understand where their customers are already located. 



Using demographic data is not only for large businesses with an expert dedicated to geographic information systems (GIS); mapping data is becoming more affordable and easier to use in various formats. A map, report or interactive web application are some of the different ways everyday business analysts or owners are using demographic maps to increase sales!