To Change Up The Fast Food Industry, You Need The Right Customers

A former McDonald’s executive and his investment banker partner are trying to flip the fast food industry on its head.  How?  By targeting the right customers.  mapsales.com takes a look.

What is the biggest complaint that people have about fast food?  It certainly depends on who you ask, but the one you will hear most often is that fast food is unhealthy.  Too many calories, too much salt, and too much grease.  Fast food restaurants like McDonald’s offer cheap, on-the-go meals, and many would say that their quality reflects their rushed, inexpensive preparation. 

But there is one company that takes heed of these customer concerns.  To offer an alternative to the fast food industry, former McDonald’s executive Mike Roberts and former investment banker Stephen Sidwell created LYFE Kitchen.  LYFE (an acronym for Love Your Food Everyday) offers fast and cheap food.  The difference between them and McDonald’s: instead of asking “would you like to supersize that?” LYFE asks “would you like brussel sprouts with that?”

LYFE Kitchen currently has a location in Palo Alto, California where it offers locally grown, sustainable, gourmet meals.  It also offers a line of healthy frozen meals it sells at local grocery stores.  Most of the frozen meals are 600 calories or less and cost under $4. 

LYFE’s customer base includes those who are less-than-satisfied with the unhealthy options at most fast food restaurants.  According to their website, LYFE’s mission is to “bring great-tasting, good-for-you food to as many people as possible, while adhering to principles and policies that help make the world a better place.” 

LYFE is looking to build 250 locations nationwide within the next few years.  So how can this fast food alternative select the right locations and find the right customers?  One way is with a demographic map.  A demographic map will show LYFE where it can find its target market across the country.  Building store locations near your target market is a surefire way to increase foot traffic, gain customers, and build a loyal base. 

Want to learn more about how demographic maps can help your business? Contact us!  mapsales.com carries over 200,000 wall maps…delivered as fast as next day! 

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